It was briefly mentioned in QUICKSTART but somehow managed
to evade the commandlines provided.  And while at it, let's
make errors like this more explicit to avoid extra lookups.
Oh, and fix QUICKSTART so that readers miss the hassle. :)

Thanks Vladimir Karpinsky for pointing this problem out.

doc/variables.txt was missing the already-existing BUILDLOG
variable description, and ARCHES got added during multi-target
toplevel rewrite.  Other minor fixes come as appropriate.

- toplevel README received some long-needed refactoring
  + lowlevel detail moved, well, to lowlevel READMEs
- reflected more thoroughly that m-p is not about distros anymore
- dropped features.in/00example/README.en: it's already out-of-date
  a bit, and there's no perceived need in thorough English docs so far
- wiki article got split into parts and somewhat rewritten, links updated
- mv doc/{CodingStyle,style.txt}

This is quite a large-scale change since mkimage-profiles got used to
baking distributions over the last year, and virtual environments are
quite different, so e.g. image.in/Makefile had to be split in two with
the main part of it moved into features.in/iso/lib/.

Short overview:

- features.in/Makefile: lib/ support
  (supporting VE images requires dynamic modifications
  to image.in/Makefile before starting the build;
  the most natural way to achieve that seems to use
  features mechanism along with makefile include dir)

- packaging format related part moved into features.in/pack
  (should be better prepared for diversity either)
- features.in/iso renamed to features.in/build-distro
- features.in/ve  renamed to features.in/build-ve
  + NB: these could not be merged as e.g. features.in/build
    due to completely different script hooks

- lib/image.mk renamed to lib/build.mk
- image, config, log postprocessing moved downstream
- added a sort of a topping in the form of lib/sugar.mk
- assorted style fixups (like ifeq usage)

- clean.mk: reliability fix (the problem was observed by Oleg Ivanov
  and me too but finally it did get the attention quantum)

- reviewed, updated and extended docs
  + QUICKSTART: should be[come] a step-by-step guide
    (thanks Leo-sp50 for prodiving feedback)