usp10: Add ETO_IGNORELANGUAGE when calling ExtTextOut so we do not re-reverse already formated RTL strings inside of GDI.

Compile with -DWINE_NO_UNICODE_MACROS.

The arguments of a .lnk file are complex, with quoting and escaping
rules and %windir%-style variable expansion, so winemenubuilder cannot
always convert them accurately to a .desktop file. But start.exe and
shell32 on the other hand can parse the .lnk file and run it
themselves, so use them instead.